Copywriting – Kaspersky Lab

Kaspersky Security Cloud was introduced as the first cloud-based security software service from Kaspersky Labs.

Working on the above-the-line campaign for the introduction of this new product, I was tasked with communicating the upgrade of Kaspersky’s frontline security software into an adaptable service that is appropriate for the way we use the internet today.

Additional work for this client included digital and above-the-line campaigns for the frontline product updates in 2016 and 2017.