Copywriting – MINI – ATL 

In the four years I worked on MINI I wrote above-the-line copy for the 2014 MINI JOHN COOPER WORKS Paceman and the 2015 MINI Countryman Park Lane.

The task in each of these campaigns was to communicate the feeling of driving the cars – respectively a full-throttle version of MINI’s popular crossover SUV and a uniquely styled limited edition of the intrepid MINI Countryman – with short, fun copy true to MINI’s pre-2016 NOT NORMAL branding.