Copywriting – MINI Campaigns 

I worked on MINI for more than four years, and wrote social media copy for several campaigns during this time.

They included:

• The launch of the MINI F57 Cabrio – the last model to be released ahead of the new MINI brand launch

• MINI at Dakar – campaign content and live reporting on this world-famous annual endurance race

• MINI Superleggera Vision – a landmark concept car collaboration between MINI and Touring Superleggera

• Inaugural MINI Living projects including the ‘Do Disturb’ project at Salone Del Mobile 2016, and the ongoing global Urban Cabins project

• Inaugural MINI Fashion projects including the MINI Fluid Fashion project and Field Notes capsule collection

• MINI LCI 2018 refresh campaigns for the MINI Hatch, Cabrio, and Clubman models