MINI Space

For almost seven years, MINI Space was the global lifestyle magazine and online community for MINI.

The community numbered more than 150,000 registered users, who participated in monthly creative competitions, and enjoyed content about MINI events and notable MINI drivers from around the world. Through many partnerships, MINI enthusiasts had access to leaders in fields as diverse as sports, music, automotive design and more.

My responsibilities as editor of MINI Space from late 2013 to its final day covered the concept, generation, production and publication of all content on the website, including community management and client liaison.